"The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews ..."

Thomas Ehrmann, Hendrik Schmale (2008)

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type: Conference or Workshop Paper

metadata version: 2011-12-28

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Thomas Ehrmann, Hendrik Schmale:
The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews and Product Recommendations on Book Sales - Evidence from German Online Retailing. ICIS 2008: 157

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