"Switching cost and brand loyalty in electronic markets: evidence from ..."

Pei-Yu Sharon Chen, Lorin M. Hitt (2000)

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type: Conference or Workshop Paper

metadata version: 2018-11-28

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Pei-Yu Sharon Chen, Lorin M. Hitt:
Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers. ICIS 2000: 134-144

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