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"The Moderating Influence of Privacy Concern on the Efficacy of Privacy ..."
Gaurav Bansal, Fatemeh "Mariam" Zahedi, David Gefen (2008)
- Gaurav Bansal, Fatemeh "Mariam" Zahedi, David Gefen:
The Moderating Influence of Privacy Concern on the Efficacy of Privacy Assurance Mechanisms for Building Trust: A Multiple-Context Investigation. ICIS 2008: 7
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