"Uncover Configurational Paths of Streamers' Characteristics ..."

Pantas H. Silaban et al. (2023)

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DOI: 10.1109/ICIMTECH59029.2023.10277711

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Pantas H. Silaban, Andri Dayarana K. Silalahi, Wen-Kuo Chen, Suwandi S. Sangadji, Ixora Javanisa Eunike, Febiola Panggabean:
Uncover Configurational Paths of Streamers' Characteristics Predicting High vs. Low Consumers' Watching Intention to TikTok Live Streaming. ICIMTech 2023: 113-118

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