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"The Role of Trust Transfer in Facilitating Stickiness Behavior in Live ..."
Wen-Kuo Chen et al. (2023)
- Wen-Kuo Chen, Fatih Yanbegi, Andri Dayarana K. Silalahi, Pantas H. Silaban, Ixora Javanisa Eunike, Serhan Demirci:
The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective. ICIMTech 2023: 149-154
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