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"Factors Influencing Purchase Intention of Private Label Products: The Case ..."
Dany C. Coelho, Raquel F. Ch. Meneses, Maria do Rosário Alves Moreira (2013)
- Dany C. Coelho, Raquel F. Ch. Meneses, Maria do Rosário Alves Moreira:
Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones. IESS 2013: 313-321
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