"How Marketers Can Induce Consumer Awareness and Interactions in Facebook ..."

Mathupayas Thongmak (2017)

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DOI: 10.1007/978-3-030-11039-0_4

access: open

type: Conference or Workshop Paper

metadata version: 2020-09-05

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Mathupayas Thongmak:
How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes. ICETE (Selected Papers) 2017: 63-80

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