"Success Factors of Mobile CRM Projects - An Overview - Description of ..."

Matthias Hartel, Rebecca Bulander (2006)

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type: Conference or Workshop Paper

metadata version: 2009-09-08

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Matthias Hartel, Rebecca Bulander:
Success Factors of Mobile CRM Projects - An Overview - Description of Objectives and Success Factors of Mobile CRM Projects. ICE-B 2006: 306-311

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