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"When Loyalty Points Become Virtual Currencies: Transforming Business ..."
Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon (2013)
- Uschi Buchinger, Heritiana Ranaivoson
, Pieter Ballon
:
When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms. ICETE (Selected Papers) 2013: 126-141
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