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"The Effect of Perceived Advertising Effort on Brand Perception: ..."

Ilyasa Andritya et al. (2021)

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DOI: 10.1145/3481127.3481241

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-06

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  - conf/iceme/AndrityaPAR21
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Ilyasa Andritya, Sukma Putra, Adilla Anggraeni, Ahmad Seiichi Ramadhan:
The Effect of Perceived Advertising Effort on Brand Perception: Implication for Retailers in Jakarta. ICEME 2021: 747-752

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