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"The Utility and Limitations of Internet Celebrities Marketing in China - A ..."

Chun-Chi Chen (2022)

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DOI: 10.1145/3543106.3543110

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-08

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Chun-Chi Chen:
The Utility and Limitations of Internet Celebrities Marketing in China - A Comprehensive Perspective of Para-Social Interaction Theory and Expectation Confirmation Theory. ICEMC 2022: 20-26

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