"Integrated Marketing Communications in the Era of New Media-Blue Ocean for ..."

Xiaohui Li et al. (2010)

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DOI: 10.1109/ICEE.2010.619

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Xiaohui Li, Jishun Niu, Youfang Chen, Xue Gao:
Integrated Marketing Communications in the Era of New Media-Blue Ocean for SMEs. ICEE 2010: 2451-2453

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