"Unlocking the Marketing Potential of Social Capital: A Study to Identify ..."

Stacey Li, Lillian Clark, Colin Wheeler (2013)

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DOI: 10.1109/ICEBE.2013.21

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Stacey Li, Lillian Clark, Colin Wheeler:
Unlocking the Marketing Potential of Social Capital: A Study to Identify the Dimensions of Social Capital Considered Represented within Online Brand Communities. ICEBE 2013: 138-141

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