"Who are the Target Customers in Chinese Online Game Market?: Segmentation ..."

Sang-Chul Lee, Jun-Yong Xiang, Lin-Bo Jing (2005)

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DOI: 10.1109/ICEBE.2005.130

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Sang-Chul Lee, Jun-Yong Xiang, Lin-Bo Jing:
Who are the Target Customers in Chinese Online Game Market?: Segmentation with a Two-Step Approach. ICEBE 2005: 736-743

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