"The influence of product color displayed on online advertisements and ..."

Safae Ait Hamou-ou-Brahim et al. (2022)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-02-21

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/iceb/Hamou-ou-Brahim22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/iceb/Hamou-ou-Brahim22
Safae Ait Hamou-ou-Brahim, Soukaina Zaoui, Haiwei Zhou, Dechun Huang:
The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender. ICEB 2022: 48

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.