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"The Glance of an Observer on the War of Brands of Food Products."
Carlos Alberto Gonçalves et al. (2004)
- Carlos Alberto Gonçalves, Daniela Ferro de Oliveira, Renata Fabiana Ferreira, Karina A. Pereira Garcia Coleta:
The Glance of an Observer on the War of Brands of Food Products. ICEB 2004: 346-354
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