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"Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community."
Latifa Mednini, Imen Charfi Ben Hmida (2023)
- Latifa Mednini
, Imen Charfi Ben Hmida
:
Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community. ICDEc 2023: 222-234
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