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"Celebrity Endorsement on Social Networks Sites: Impact of His/Her ..."
Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi (2017)
- Nadia Ben Halima, Hamida Skandrani
, Nawel Ayadi:
Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer's Information Adoption and Dissemination. ICDEc 2017: 3-14
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