"Turning Artificial Neural Networks into a Marketing Science Tool - ..."

Ibrahim Zafar Qureshi, Marwan Khammash, Konstantinos Nikolopoulos (2011)

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type: Conference or Workshop Paper

metadata version: 2011-07-07

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Ibrahim Zafar Qureshi, Marwan Khammash, Konstantinos Nikolopoulos:
Turning Artificial Neural Networks into a Marketing Science Tool - Modelling and Forecasting the Impact of Sales Promotions. ICAART (1) 2011: 698-702

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