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"The Moderating Effect of Artificial Intelligence Phobia on the ..."

Chuan-Yu Wang et al. (2020)

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DOI: 10.1145/3377571.3377594

access: closed

type: Conference or Workshop Paper

metadata version: 2022-05-24

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Chuan-Yu Wang, Yuxuan Song, Chih-Yun Wu, Pu-Tai Yang:
The Moderating Effect of Artificial Intelligence Phobia on the Relationship between Trust and Product Promotion Effectiveness: An Exploratory Study. IC4E 2020: 356-359

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