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"The Impact of Trust and Interactivity on Intensifying Customer Loyalty for ..."
Alireza Faed, Afsaneh Ashouri, Chen Wu (2010)
- Alireza Faed, Afsaneh Ashouri, Chen Wu:
The Impact of Trust and Interactivity on Intensifying Customer Loyalty for CRM. KMIS 2010: 113-120
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