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"Who's the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan ..."
Vishal Mehra et al. (2022)
- Vishal Mehra, Prabhsimran Singh, Yogesh K. Dwivedi
, Gurpreet Singh, Ravinder Singh Sawhney:
Who's the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020. I3E 2022: 391-402
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