"A Poisoned Chalice: Impact of Introducing a Store on Social Media Fan ..."

Shuting Ada Wang, Sunil Wattal (2018)

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type: Conference or Workshop Paper

metadata version: 2022-05-04

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Shuting Ada Wang, Sunil Wattal:
A Poisoned Chalice: Impact of Introducing a Store on Social Media Fan Pages on Customer Engagement and Product Sales. HICSS 2018: 1-9

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