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ORCID"The Relevance of Brands for Electronic Commerce - Results from an ..."
Ralf E. Strauss, Detlef Schoder, Judith Gebauer (2001)
- Ralf E. Strauss, Detlef Schoder, Judith Gebauer:
The Relevance of Brands for Electronic Commerce - Results from an Empirical Study for Consumers in Europe . HICSS 2001
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