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"Digital Game Brand Image Information Influence to the Inexperienced ..."

Jan Storgårds, Virpi Kristiina Tuunainen, Anssi Öörni (2009)

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DOI: 10.1109/HICSS.2009.161

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - https://dblp.org/rec/conf/hicss/StorgardsTO09
Jan Storgårds, Virpi Kristiina Tuunainen, Anssi Öörni:
Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation. HICSS 2009: 1-10

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