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"Exploring Social Influence on Customer Engagement: A Pilot Study on the ..."

Agnis Stibe, Harri Oinas-Kukkonen, Tuomas Lehto (2013)

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DOI: 10.1109/HICSS.2013.222

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Agnis Stibe, Harri Oinas-Kukkonen, Tuomas Lehto:
Exploring Social Influence on Customer Engagement: A Pilot Study on the Effects of Social Learning, Social Comparison, and Normative Influence. HICSS 2013: 2735-2744

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