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"Why CRM Efforts Fail? A Study of the Impact of Data Quality and Data ..."

Farouk Missi, Sarmad Alshawi, Guy Fitzgerald (2005)

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DOI: 10.1109/HICSS.2005.695

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Farouk Missi, Sarmad Alshawi, Guy Fitzgerald:
Why CRM Efforts Fail? A Study of the Impact of Data Quality and Data Integration. HICSS 2005

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