"Digital Activism on Social Media: The Role of Brand Ambassadors and ..."

Julian Marx et al. (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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  dblp key:
  - conf/hicss/MarxBMS24
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Julian Marx, Felix Brünker, Milad Mirbabaie, Stefan Stieglitz:
Digital Activism on Social Media: The Role of Brand Ambassadors and Corporate Reputation Management. HICSS 2024: 7205-7214

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