"The Antecedents of Advertisement Scepticism and Its Effects on the User ..."

Markus Makkonen et al. (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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Markus Makkonen, Anna Sell, Pirkko Walden, Lauri Frank, Emma Nevala:
The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping. HICSS 2024: 1221-1230

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