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"Transformative Netnography: Combining Representation, Social Media, and ..."
Robert Kozinets, Lena Cavusoglu, Russell W. Belk (2024)
- Robert Kozinets, Lena Cavusoglu, Russell W. Belk:
Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research. HICSS 2024: 2298-2307
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