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"Consumers' Sentiments and Popularity of Brand Posts in Social Media: The ..."

Hamid Khobzi, Raymond Yiu-Keung Lau, Terence Chun-Ho Cheung (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/KhobziLC17
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/KhobziLC17
Hamid Khobzi, Raymond Yiu-Keung Lau, Terence Chun-Ho Cheung:
Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes. HICSS 2017: 1-10

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