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"Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office ..."
Mark J. Keith, Raghu Santanam, Rajiv K. Sinha (2010)
- Mark J. Keith
, Raghu Santanam, Rajiv K. Sinha
:
Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office Productivity Software. HICSS 2010: 1-9

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