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"Consumer Informedness and Hyperdifferentiation: An Empirical Test of the ..."

Robert J. Kauffman et al. (2009)

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DOI: 10.1109/HICSS.2009.130

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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  dblp key:
  - conf/hicss/KauffmanLHV09
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  - https://dblp.org/rec/conf/hicss/KauffmanLHV09
Robert J. Kauffman, Ting Li, Eric van Heck, Peter Vervest:
Consumer Informedness and Hyperdifferentiation: An Empirical Test of the 'Trading Down' and 'Trading Out' Hypotheses. HICSS 2009: 1-10

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