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"How Virtuous are Virtual Influencers? - A Qualitative Analysis of Virtual ..."
Lennart Hofeditz et al. (2023)
- Lennart Hofeditz, Lukas Erle, Lara Timm, Milad Mirbabaie:
How Virtuous are Virtual Influencers? - A Qualitative Analysis of Virtual Actors' Virtues on Instagram. HICSS 2023: 3411-3420
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