"How Does the Valence of Online Consumer Reviews Matter in Consumer ..."

Yuanyuan Hao et al. (2010)

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DOI: 10.1109/HICSS.2010.455

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-24

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  - https://dblp.org/rec/conf/hicss/HaoYLC10
Yuanyuan Hao, Qiang Ye, Yijun Li, Zhuo (June) Cheng:
How Does the Valence of Online Consumer Reviews Matter in Consumer Decision Making? Differences between Search Goods and Experience Goods. HICSS 2010: 1-10

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