"Increasing Advertising Value of Mobile Marketing - An Empirical Study of ..."

Parissa Haghirian, Maria Madlberger, Andrea Tanuskova (2005)

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DOI: 10.1109/HICSS.2005.311

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Parissa Haghirian, Maria Madlberger, Andrea Tanuskova:
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. HICSS 2005

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