"Framework for Targeting Banner Advertising On the Internet."

Katherine Gallagher, Jeffrey Parsons (1997)

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DOI: 10.1109/HICSS.1997.663397

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Katherine Gallagher, Jeffrey Parsons:
Framework for Targeting Banner Advertising On the Internet. HICSS (4) 1997: 265-274

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