"Group Bundling Versus Traditional Bundling in e-Commerce: A Field Experiment."

Ahmed Doha, Maryam Ghasemaghaei, Khaled Hassanein (2016)

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DOI: 10.1109/HICSS.2016.118

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - https://dblp.org/rec/conf/hicss/DohaGH16
Ahmed Doha, Maryam Ghasemaghaei, Khaled Hassanein:
Group Bundling Versus Traditional Bundling in e-Commerce: A Field Experiment. HICSS 2016: 919-928

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