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"Is It the Review or the Reviewer? a Multi-Method Approach to Determine the ..."
Laura Connors, Susan M. Mudambi, David Schuff (2011)
- Laura Connors, Susan M. Mudambi, David Schuff:
Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness. HICSS 2011: 1-10
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