"The Impact of Observational Learning and Electronic Word of Mouth on ..."

Christy M. K. Cheung, Bo Sophia Xiao, Ivy L. B. Liu (2012)

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DOI: 10.1109/HICSS.2012.570

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Christy M. K. Cheung, Bo Sophia Xiao, Ivy L. B. Liu:
The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement. HICSS 2012: 3228-3237

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