"The Influence of Souvenirs on Establishing the Brand Image of Film ..."

De-Hong Tsai, Po-Hsien Lin (2024)

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DOI: 10.1007/978-3-031-60898-8_21

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-18

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De-Hong Tsai, Po-Hsien Lin:
The Influence of Souvenirs on Establishing the Brand Image of Film Festivals: The Audience's Perception and Preference for Souvenirs. HCI (16) 2024: 309-326

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