"The Influence of Short Text Ad. on Consumer Purchase Intention: An ..."

Jia Qu, Can Huang (2018)

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DOI: 10.1007/978-3-319-91806-8_54

access: closed

type: Conference or Workshop Paper

metadata version: 2018-07-12

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Jia Qu, Can Huang:
The Influence of Short Text Ad. on Consumer Purchase Intention: An Empirical Study. HCI (20) 2018: 693-702

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