"In-Game Advertising: Brand Integration and Player Involvement as Key ..."

Fabrizio Palmas, Ramona Reinelt, Gudrun Klinker (2021)

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DOI: 10.1007/978-3-030-77277-2_27

access: closed

type: Conference or Workshop Paper

metadata version: 2021-07-29

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Fabrizio Palmas, Ramona Reinelt, Gudrun Klinker:
In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall. HCI (28) 2021: 352-367

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