"Brand Construction of Chinese Traditional Handicrafts in the We-Media era ..."

Shuang Ou et al. (2021)

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DOI: 10.1007/978-3-030-77080-8_9

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Shuang Ou, Minghong Shi, Xin Wen, Rungtai Lin:
Brand Construction of Chinese Traditional Handicrafts in the We-Media era - A Case Study of "Rushanming", a Ru Ware Brand. HCI (12) 2021: 90-102

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