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"The Influence of Electronic Word of Mouth on Purchase Intention Through ..."

Uci Mariantika, Nuryakin (2023)

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DOI: 10.1007/978-3-031-36001-5_48

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-11

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  - conf/hci/MariantikaN23
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Uci Mariantika, Nuryakin:
The Influence of Electronic Word of Mouth on Purchase Intention Through Brand Image as Variable Intervening. HCI (46) 2023: 380-385

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