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"First Impressions with Websites: The Effect of the Familiarity and ..."
Paul Benjamin Lowry, Tom L. Roberts, Trevor Higbee (2007)
- Paul Benjamin Lowry, Tom L. Roberts, Trevor Higbee:
First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites. HCI (4) 2007: 77-85
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