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"A Study on the Influence of Intercultural Curation on the Brand Loyalty of ..."

Yun-Chi Lee et al. (2021)

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DOI: 10.1007/978-3-030-77074-7_7

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Yun-Chi Lee, Tien-Li Chen, Chi-Sen Hung, Shih-Kuang Wu:
A Study on the Influence of Intercultural Curation on the Brand Loyalty of Cultural Creative Park Based on the Experiential Marketing Theory. HCI (10) 2021: 80-99

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