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"A Study on the Impact of Instagram Influencers Endorsement to Purchase ..."

Yu-Hsiu Hung, Ying-Kiu Ma (2023)

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DOI: 10.1007/978-3-031-35599-8_23

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-13

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Yu-Hsiu Hung, Ying-Kiu Ma:
A Study on the Impact of Instagram Influencers Endorsement to Purchase Intention Beauty Brand. HCI (2) 2023: 363-374

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