"An Experimental Study of the Relationship Between Static Advertisements ..."

Semira Maria Evangelou, Michalis Xenos (2023)

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DOI: 10.1007/978-3-031-36049-7_22

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-05

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Semira Maria Evangelou, Michalis Xenos:
An Experimental Study of the Relationship Between Static Advertisements Effectiveness and Personality Traits: Using Big-Five, Eye-Tracking, and Interviews. HCI (29) 2023: 285-299

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