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"Social Media Marketing on Twitter - An Investigation of the ..."

Constantinos K. Coursaris, Wietske van Osch, Brandon Brooks (2014)

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DOI: 10.1007/978-3-319-07293-7_15

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Constantinos K. Coursaris, Wietske van Osch, Brandon Brooks:
Social Media Marketing on Twitter - An Investigation of the Involvement-Messaging-Engagement Link. HCI (18) 2014: 155-165

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